According to the 2017 annual report released byHeilan Home Co., Ltd. on March 23, the national brandHeilan Home Co., Ltd. (including the holding subsidiary brand) completed a total of over 30 billion yuan in terminal retail sales throughout the year. The net profit attributable to shareholders of listed companies was 3.329 billion yuan, a year-on-year increase of 6.60%; basic earnings per share was 0.74 yuan; and it was proposed to distribute a cash dividend of 4.80 yuan (including tax) for every 10 shares of all shareholders, totaling 2.157 billion yuan.
In 2017, the number of physical stores in the company totaled 5792, including 4,503 “Heilan Home Co., Ltd.” brands, 1,050 “Aiju Rabbit” brands, and 239 other brands. In addition, the main brand “Heilan Home Co., Ltd.” took the lead in opening six stores in Malaysia, laying the foundation for the brand international expansion.
Build a multi-brand matrix to provide a full-category consumer experience
In order to meet the increasingly differentiated and segmented consumer demand, the company has cultivated multi-brand matrices suitable for different ages and needs through the management advantages of the grafting platform and the advantages of upstream and downstream resources integration. We have built a product structure system covering mid-to-high end, group purchase customization and multi-brand, multi-grade and diversified, and explored home-based products to provide customers with a full-category consumption experience.
In the second half of 2017, the company successively obtained partial shares of British Baby Products Co., Ltd. and Fast Fashion (Guangzhou) Co., Ltd. through equity acquisition and capital increase, and actively explored the synergy between brands and companies to form new ones. Profit growth point, layout of the domestic fashion consumption ecosystem.
Strengthen core competitiveness and further consolidate industry leading position
The company always adheres to the core of high cost performance, gathers and integrates the advantageous resources of the industrial chain, accelerates the integration of online and offline all channels, accumulates and enhances the brand value, and continuously consolidates and expands the company's leading position in the Chinese apparel industry.
In January 2017, in the China Fashion Network Festival,HEILAN House won the “2016 Top Ten Influential Clothing Brands”. In March,Heilan Home Co., Ltd. was listed in the Brand Z “Top 100 Most Valuable Chinese Brands in 2017” with a brand value of US$868 million, ranking first in the apparel industry; on May 26, “Like Chinese Brands” During the event, the company was selected as “Top 100 Chinese Brands in 2017”; on June 26,Heilan Home Co., Ltd. was selected as “2016 Shanghai and Shenzhen Listed Companies' Brand Brand Value List” and ranked first in the textile and apparel industry; in December,Heilan Home Co., Ltd. was selected as one of the “Top 500 Listed Companies in China 2017” list, ranking first in the A-share textile and apparel industry.
The year of 2018 is the first year for the apparel industry to fully implement the spirit of the 19th National Congress. It is an important year for opening up a new era and promoting the construction of a strong country in an orderly manner. As the leader of the domestic apparel industry, the company will continue to focus on the strategic objectives, comprehensively grasp the new opportunities brought about by market changes, further integrate industrial resources and strengthen core competitiveness in the new era, so as to continue to consolidate and enhance the leading position of the industry.