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A Brief Introduction to Heilan Home Co., Ltd

BRAND OF

HEILAN HOME

  • Heilan Home Co., Ltd is located in Xinqiao Town, Jiangyin City, Jiangsu Province. It was established in 1997 and was listed in Shanghai Stock Exchange in 2000. Its stock code is 600398. The company is a large clothing enterprise and its businesses include the operation of brand clothes, the production and sales of upscale suits and profession clothing. Its brand clothing management includes the brand management, the supply chain management and the marketing network management. The company has clothing brands such as "Heilan Home", "EICHITOO" and "SANCANAL". Among them, "Heilan Home" is positioned as a brand for commercial, fashionable and leisure quality men's clothing affordable by the public. "EICHITOO" is positioned as a brand for fashionable and casual urban women's clothing, and "SANCANAL" is positioned as a brand for tailored business professional suit. The company's products include men's clothing, women's clothing, children's clothing, accessories and household products and they are featured by high cost performance, rich categories and they can meet consumption demands of the public.
Relying on the operation mode of "brand + platform", the company aims to make every consumer enjoy products and services with excellent quality and reasonable price by building strategic alliance of industrial chain and building high-quality marketing network. The company also wants to unified management and rapid expansion of stores through its direct management of franchised stores so that it can integrate apparel industry chain resources and drive virtuous cycle of the whole industry chain operation under the guidance of win-win concept. All parties in the industry chain can undertake limited risks, effectively resolve operational risks and maximize values created. At present, the company has formed the operation and management mode of "headquarters’ brand management-production outsourcing operation-general warehouse logistics-chain sales" with unique features and competitive advantages, which enables its sustainable development under the overall downturn situation of the industry.
The company has strengthened its prediction and analysis of market and industrial situations, seized the opportunity of economic development and consumption upgrading. It built a multi-brand management platform for living consumption articles with fashion clothing as the main industry. The company will continue to take the clothing industry as the core, market demands as the orientation, information technology as the support to promote multi-brand strategy, multi-category development and all-channel layout so as to accelerate operations of the management platform, further expand the industrial scale and improve market shares.



In the first half of 2018, the company achieved operation revenue of 10.013 billion Yuan, which had an increase of 8.23% compared with the same period of the last year. The net profit attributable to shareholders of listed companies was 2.066 billion Yuan, which had an increase of 10.20% over the same period last year. The net cash flow generated by operating activities was 840 million Yuan, which had an increase of 58.51% over the same period last year. By the end of June 2018, the company had 6,097 stores of various brands in total, including 4,694 of "Heilan Home" brands (including 11 overseas stores), 1,158 "EICHITOO" brands and 245 other brands.